An Open Letter to CEOs of Social-Network Sites: Get a Relationship Point Person
Dear [insert social-network CEO name here]: You need a new position: chief relationship officer. The fact that you've had chief revenue officers without this position is, frankly, disturbing. If you...
View ArticleIntroducing the Next Game-Changer in User-Generated Content
You think there's a lot of user-generated content out there? B-b-b-baby, you just ain't seen nothin' yet.
View ArticleA Checklist for Reinvention in a Recession
Before you abandon all emerging media in favor of bottom-of-the-sales-funnel, ROI-driven approaches, consider this recession might be the time for reinvention. After all, many a new product have been...
View ArticleCES 2009: A Mulligan for the Consumer-Electronics Industry
I arrived back in NYC on a red-eye from Las Vegas on Saturday and, several hours and a disappointing Giants loss later, I'm ready to process everything I soaked up at the highly anticipated (but...
View ArticleFacebook Connect: The Next Great App War
We've witnessed zombies, vampires, sheep, parking spaces, kidnapping, pushpins and hundreds and hundreds of other silly Facebook apps take our time and waste it like nothing in recent history. But...
View ArticleFacebook's Changes Give Brands More Freedom
schaferToday, Facebook announced the redesign of their Facebook Pages, as well as several other product updates. Here's what they mean for marketers.
View ArticleCounterpoint: Putting 'Media' Back Into Social Media
I do agree with my fellow DigitalNext blogger Josh Bernoff that the term "social media" sucks. But it's the definition of the term "media" that should evolve, because everything is social now, whether...
View ArticleFacebook Makes Another Twitter-Like Move
Starting now, you can publish status updates not just to your "friends" on Facebook but to everyone -- regardless of whether they are in your network.
View ArticleFacebook Launches Fan Box, Its First Official Widget
Yesterday Facebook launched the Fan Box, yet another way to extend what you're doing on Facebook to elsewhere on the web.
View ArticleIs FriendFeed Facebook's Twitter Killer?
This is another escalation of the battle between Twitter and Facebook's news feed. Both are life-streaming/microblogging tools that capture the essence of real-time thought -- and data.
View ArticleHow AdMob Brings Google Important Competitive Intelligence
With the acquisition of AdMob, Google now has access to usage data of many of the most popular mobile apps -- especially the apps in the iTunes App Store.
View ArticleDoes Apple's IPad Take a Bite Out of Web Advertising?
We've known for quite some time about the iPhone's inability to render Flash content within the mobile Safari browser, and based upon Apple's announcement of the iPad today, it looks like that device...
View Article10 Ways to Not Be a Jerk at SXSW
Let's say that your boss is cool enough to pay your way to SXSW this year. Whether it's your first time or fifth, there are 10 things to do that will be sure to alienate you from people at SXSW and...
View ArticleThe (Big) Trouble With SXSW
I've been going to the South by Southwest conference for several years now, and every year it gets bigger. This year was no different. More than 12,000 people reportedly attended SXSW Interactive this...
View ArticleMy First 36 Hours With the IPad: a Verdict
After playing around with the iPad for 36 hours (with some sleep mixed in), I can honestly say that the device is pretty impressive. The screen is beautiful and sensitive, everything is screaming fast,...
View ArticleFacebook May Not Be Skynet, but It Is Getting Smarter, and That's Bad for Google
At F8, the annual Facebook Developer Conference, the social network announced its open graph initiative to take Facebook to its next logical evolution -- everyplace other than Facebook.
View ArticleHow Facebook's Geo-Networking Plans Will Change Everything
What Facebook's foray into geo-networking means for services such as Foursquare, Gowalla, MyTown, Whrrl, Loopt, HotPotato and others.
View ArticleIs This the Dawn of the Facebook Credit Economy?
There have been a series of developments that are pointing to Facebook Credits, Facebook's "virtual" currency, becoming something much bigger than what it is today. Here's what it may look like in the...
View ArticleChecking Into a Stieg Larsson Novel? Get Ready for Check-in Fatigue
The ever-brilliant Caroline McCarthy posted a story on companies rolling out badge programs to reward things that do not involve location. The problem with the rush to "reward" consumers with badges...
View ArticleThe Super Bowl of Social Media? Maybe Next Year
It's funny. I thought that going into this year's Super Bowl, advertisers would be so gung-ho about integrating social media into their commercials that it might get awkward.
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